Rauw Alejandro

Despacito was first released by Puerto Rican singer Luis Fonsi in 2017, and quickly became the top-streamed track within 6 months. The combination of reggaeton and pop music not only brought an interest to this genre but it also brought attention to Latin music in general. In 2015 there were two predominantly Spanish-speaking songs in Billboard's Top 100 and in 2016 there were four. The popularity of Despacito was at its highest in 2017. In 2020, 41 mostly Spanish songs will make the top 100. Justin Bieber re-mixed Despacito with a Spanish version in 2017 and soon after famous artists started working with reggaeton acts. Drake teamed with Bad Bunny to create MIA (2018) and Madonna worked on Medellin along with Maluma (2019). The gradual mainstreaming of reggaeton became a concern for some performers during the year 2020. Rauw alejandro and a younger generation wanted to preserve the style. He often used electronic dance, as well as other types.

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